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How Facebook Ads Affect E-commerce Margins

Facebook Ads

Introduction: For newcomers in e-commerce, Facebook Ads can seem both exciting and overwhelming. E-commerce margins are a key indicator of profitability, while Facebook Ads are a popular way to drive traffic. But how do these two factors interact? E-commerce Margins:…

Top 10 Mistakes Sellers Make When Calculating Profit Margins

Profit Margin Calculation

Many sellers miscalculate profit margins by ignoring hidden costs, confusing markup with margin, failing to include platform fees, taxes, returns, and advertising expenses. These errors lead to inaccurate pricing, cash-flow problems, and poor decision-making. Accurate profit margin calculations require a…